5Preview was born by coincidence in Rome 2008, the Swedish designer Emeli Martensson started to print t-shirts at her home and they became immediately recognizable through the graphics. The creations merge a Scandinavian punk-rock reality with a sober minimalistic sartorial tradition.
The label then moved to NYC and then to Stockholm. Emeli Martensson is now designing a complete womesnwear collection. Her inspiration comes from the daily life of people born in the 70′s and 80′s. Keywords are SIMPLICITY, WEARABLE and HIGH QUALITY FABRICS.